About | Jayasree Menon

About JAYASREE MENON

I am a creative and versatile Media Marketing Specialist with experience in crafting impactful corporate branding, engaging social media content, and visually compelling websites. With a strong foundation in graphic design, video creation and editing, photography, and web content management, I focus on delivering meaningful visual communication that supports effective marketing strategies. I am passionate about building strong brand presence through thoughtful and innovative multimedia solutions.

MFA in Visual Media and Communications | 15 years of experience in the field

"Like Gustave Flaubert, the famed French author of Madame Bovary, who searched for the perfect word; Jayasree Menon searches for the perfect frame. Dedicated as she is, J always has her camera hanging from her neck or cradled in her arms like a baby. She seeks different angles, lighting, speeds, tones- trying to capture the beauty of nature, the emotions behind the expression, and the soon to be forgotten memories so it will be forever engraved in time. And it shows for her pictures carry a certain something extra... a meaning. It becomes not merely a photograph, but a work of art." -- L.E John

A close friend once described my approach to photography in words I could never write myself. Those words still guide the way I frame moments—whether through a lens, a screen, or a brand.

WORK EXPERIENCE

Digital Media Marketing Specialist
2017 October to 2025 Oct

Think Properties Real Estate, Dubai, UAE

• Leading the conceptualization and execution of corporate branding materials, including compelling designs for flyers, brochures, and newsletters to enhance brand visibility.
• Crafting visually engaging social media content and impactful email marketing templates, contributing to a significant increase in online engagement.
• Developing and producing corporate video presentations to effectively communicate the brand's narrative and values.
• Managing webpage designs and consistently updating website content to ensure relevance and user engagement.
• Undertaking roles in photography, videography, video editing, graphic designing, and web content management, showcasing versatility and a holistic approach to marketing.

Graphic Designer
2015 - 2017

Fraxters online, Dubai, UAE

• Conceptualized and created customized visual designs for a range of products, including T-shirts and mugs, demonstrating a keen eye for detail and creativity.
• Executed graphic designing and product photography tasks, ensuring the visual aesthetics aligned with brand standards.
• Contributed to the development of visually appealing marketing collateral, enhancing brand recognition.

Photographer, Videographer and Video Editing
2012 - 2015

Freelance, Dubai, UAE

• Provided freelance photography and videography services, catering to diverse client requirements and delivering high-quality visual content.
• Exhibited expertise in photo and video editing, refining visual elements for maximum impact.
• Successfully managed projects from conception to delivery, ensuring client satisfaction and meeting project deadlines.

Photojournalist
2012

Photojournalist
2011

The Times of India, Kochi

• Worked as a Photojournalist Trainee.

• Captured compelling photographs to document news, current events, and lifestyle stories, adhering to journalistic standards.
• Contributed to the visual storytelling of the publication, showcasing a keen understanding of news photography.

The New Indian Express, Kochi

• Worked as a Photojournalist Intern, contributing impactful visuals to news, current events, and lifestyle stories.
• Demonstrated a commitment to journalistic integrity through visually compelling storytelling.

KEY SKILLS

• Proficient in Adobe Creative Suite (Photoshop, Lightroom, Illustrator, Dreamweaver, Premiere Pro, After Effects).
• Skilled in video editing using Avid Media Composer, Edius, and Protools for audio editing.
• Competent in Wordpress and programming languages including HTML, CSS with beginner level knowledge in PHP and Javascript.
• Experienced in Email Marketing with proficiency in Mail Chimp and Google Streak.
• Exhibits creative flexibility and adaptability.
• Quick learner with a positive and honest approach.
• Strong work ethics and practical competence.
• Deadline-oriented with eagerness to continually learn and expand skills.

FREELANCE EXPERIENCE

Contributed freelance services (photography, videography, graphic designing, etc.) to esteemed organizations, including SIFA Cochin, XPIC Media, Indira Gandhi Co-op Hospital, The Bridge Creative Agency etc
Contributed Photography content to UAE newspapers “Mathrubhumi Gulf edition”, “Gulf News”
Assisted in a series shoot for a Television Channel “MCN”, Cochin, India
Assisted (Camera) in a music video album named “Jana Gana Mana” (Indian Rock Version of the National Anthem) by one of the famous Indian guitarists ‘Baiju Dharmajan
Developed and launched a media tutorial website “Virtual Guru” (Team of 11 in 2012)

CERTIFICATES & ACHIEVEMENTS

External examiner (Photography - Viva & Written) for PG & UG Media students, SH School of Media & Communications, Thevara, Cochin.
Certification from the Dubai Future Foundation, UAE on completing "The Foundations of Futures Literacy" program, in compliance with the Dubai Government Excellence Program.
Official Volunteer - for achieving Guinness World Records on Flowers of Tolerance 2019 conducted by The UAE Ministry of Tolerance & Tolerance and Human Fraternity, Dubai.
Club FM, UAE "Kaattilloru classroom Season 3" - Photography winner (2018)
Google Digital Unlocked - The Fundamentals of Digital Marketing by Google Inc.
in association with The Open University, London and Interactive Advertising Bureau (IAB), USA
Advance Lighting for Commercial and Advertising Photography - Xpic Media & Film Institute, Kochi
Participant South Zone Inter College Arts Festival 2011 - Photography - representing Amrita Viswa Vidhyapeeth
Participated in an International Photography Exhibition “Trinetra” , conducted by Amrita Viswa Vidhyapeeth - 2011
Participated in an International Photography Exhibition “Frames of UAE” conducted by Lulu Group International, Dubai, UAE - 2016

Volunteer experience

Mental Health Workshops - Nishi Salam (2024)

• Volunteered and worked as creative visualizer on various workshops & camps on Mental Health Awareness conducted by Psychologist Nishi Salam.

Flowers of Tolerance 2019

• Volunteer - for achieving Guinness World Records on Flowers of Tolerance 2019 conducted by The UAE Ministry of Tolerance & Tolerance and Human Fraternity, Dubai.

2018 Flood Relief (UAE Malayalee Associations)
• Actively participated in volunteering efforts and material collection for the 2018 flood relief organized by UAE Malayalee Associations.
Mathrubhumi and Club FM UAE 'Kaattiloru Classroom' (2019 - Season 4)
• Volunteered to collect study materials for the children of Govt. Tribal School, Pathippally, Idukki, as part of the Mathrubhumi and Club FM UAE 'Kaattiloru Classroom' programme - Season 4 (2019).
Mathrubhumi and Club FM UAE 'Kaattiloru Classroom' (2018 - Season 3)
• Volunteered and participated in providing study materials to students of Kanthalloor Govt. Tribal
School in 2018, as part of Mathrubhumi and Club FM UAE 'Kaattiloru Classroom' programme - Season 3. Visited the school and interacted with school authorities as a representative of Team Mathrubhumi.
Save Fuel PR Campaign (Amrita Viswa Vidhyapeetham - 2011)
• Volunteered for the Save Fuel PR campaign conducted by Amrita Viswa Vidhyapeetham in 2011.